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Associate
Head of Growth, TikTok
Advisor to a16z and numerous academic groups
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Julia Yan is a seasoned technology executive with over a decade of experience scaling global platforms and driving international market expansion. As Head of Growth at TikTok, she played a pivotal role in taking the platform from its early stages to over one billion users worldwide. Prior to TikTok, she held senior leadership roles at Amazon, where she led global e-commerce initiatives and spearheaded innovations in AI-powered product strategy.
A trusted advisor to startups, venture firms, and academic institutions, Julia brings deep expertise in go-to-market strategy, organizational scaling, and brand development. In addition to the Frontier Technologies Laboratory, she currently advises the Harvard Innovation Labs, the University of Maryland’s Smith School of Business, and venture firms including a16z, mentoring founders on high-impact growth and market entry.
Julia is also a guest lecturer at USC’s Marshall School of Business, where she teaches growth strategy to MBA and undergraduate students. She has delivered keynote talks at Harvard Business School and other top institutions, offering practical insights on building and scaling consumer technology businesses.
Widely recognized for her ability to connect product vision with execution, Julia is passionate about supporting the next generation of entrepreneurs and business leaders.
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